Why Using AI in Business Is a Must

Artificial intelligence is more than a passing trend — it’s introducing seismic changes in the way the world operates. As with any revolutionary technology, finding its fit within your business might seem a little intimidating at first. But we’re here to propose an excellent starting point — your website. 

Epic’s AI consulting services advise small and medium businesses (SMBs) on how to leverage artificial intelligence to amplify the effectiveness of their websites — from content creation to customer experience (CX) and beyond. 

We’ll help you implement the ideal package of AI tools to streamline essential processes, expand outreach, and enhance user satisfaction, setting you up to succeed in a rapidly evolving business environment.

AI integration illustration

A Few Ways AI Tools Can Enhance Your Website

Scalable Content Creation
LLMs such as ChatGPT, Claude, and Gemini can help you plan, organize, and draft web and social media content in bulk — multiplying opportunities for traffic and engagement.
Personalized Customer Experience
AI-driven features like chatbots, personalized recommendations, and custom-generated landing pages connect individual users with what they're looking for — without the fuss.
Improved Website Accessibility
AI can greatly reduce the obstacles of WCAG Compliance, improving ease of navigation and reformatting information to suit users with audio, visual, or speech impairments.

Implementing AI Effectively: The Epic Process

Knowing and Understanding

Everything at Epic begins with fostering a true understanding of your business, your target audiences, and the goals you hope to achieve through your website — as well as anything you might just find a pain! This helps us set clear objectives and tackle the roadblocks in the way of achieving those goals.

Research and Recommendation

Using our full complement of (AI-powered and assisted!) SEO and analytics tools, we’ll assess your website’s current visibility in search engines and the effectiveness of its content and user experience. By determining specific shortcomings and fall-off points in this data, we can recommend an AI implementation strategy that properly addresses the issues. 

Implementation and Optimization

From there, we’re ready to put the pieces together — we’ll help install and configure the AI tools we’ve recommended, and provide the training to utilize them to their fullest. If you favor a more hands-off approach to managing and promoting your website, you can feel confident in handing the keys to our experienced digital marketing and website maintenance teams. 

Frequently Asked Questions

How can AI be integrated into my website to enhance user experience?

Integrating AI into your website can significantly enhance user experience by personalizing content, streamlining navigation, and providing intelligent assistance. This can be achieved through AI-powered chatbots that offer real-time customer support, recommendation engines that tailor product suggestions based on user behavior, and automated content generation that keeps your site fresh and relevant. Additionally, AI-driven analytics can help you understand user preferences and optimize your site's layout and functionality accordingly.