Every individual's digital marketing strategy is different, but one trend has taken the forefront in recent years: social media users love a cohesive feed.
Facebook, the social network that attracts over 1.73 billion users every day, uses a series of algorithms and analytic tools to figure out how people engage with content online
As humanity continues to weather the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.
Facebook is a powerful advertising tool. To get the most out of it, you'll need to know who your audience is, what they readily interact with, and when that takes place. Learn how the different types of Facebook Ad Campaigns let you discover your audience and remarket to them.
It doesn't take much to notice that today's social media marketing landscape is visually oriented. If you don't have enough time or a budget that allows you to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch.
BERT, Google's latest algorithm update, should be embraced and not feared. Learn how natural language processing technology (such as BERT) uses context to better decipher search queries and how it will inform the future direction of search.
