The Importance of SEO in 2023
As the digital world has changed over the years, so have search engine optimization (SEO) practices. The introduction of AI programs and Google’s new GA4 are just some of the new tools at a business’s disposal. By properly utilizing these tools, businesses can boost their website’s ranking on search engine result pages (SERP), which increases visibility and generates more organic traffic.
Don’t Settle for an Old SEO Strategy
It’s possible that you fine-tuned your SEO strategy at some point within the last few years; as a result, you may think it doesn’t need any more work. However, what worked a year ago—or even six months ago!—may no longer be viable. The industry is always changing, and while features such as mobile usability, quality content, and a fast loading speed never go out of fashion, it’s important to keep track of the latest SEO trends.
SEO Industry Updates
2023 saw the advent of several industry-shaking changes in the world of SEO and digital marketing:
GA4
In March 2023, Google introduced Google Analytics 4, also known as GA4. This updated analytics program is full of new tools and features that allow business owners to make the most with their analytical data.
AI
The development of artificial intelligence has led to a boom in AI solutions in marketing and search engines. Google’s new generative AI feature, dubbed the Search Generative Experience (SGE) allows it to generate results for user queries. Many businesses are also experimenting with content-generating AI such as ChatGPT for outlining and content creation. While they still require human edits for accuracy and grammar, this technology has already had a massive impact in the digital marketing world.
Reduced Crawl Frequency
In order to meet their goal of operating on carbon-free energy, Google is considering reducing their webpage crawl frequency. While this reserves resources, it also means it may take longer for Google to discover changes made to your website. This makes it even more important to optimize your content from the start.
Google Algorithm Updates
Google’s algorithm has seen three updates in 2023: the March core update, and the February and April review updates. The review updates seek to elevate in-depth reviews over simple, surface-level ones, while the core update improves how Google’s system assesses overall content. Both of these may affect page rankings — pages that performed poorly before may be boosted, while other pages may see a drop in rank.
Keep Up with SEO Industry Changes with Epic Web Studios
Staying up-to-date with the latest SEO trends is crucial for keeping ahead in online rankings. But with so many facets to running a business, it can be difficult to keep up. That’s where Epic Web Studios comes in. Our digital marketing experts will help optimize your website and marketing strategies according to ever-changing industry standards. Contact us today and find out how we can utilize current SEO practices to boost your rankings.