There’s a multitude of things to consider when building a website, from the design, the coding, the user experience (UX), and so much more. But if you’ve planned to overlook putting relevant and engaging content on your site - think again. Content is what gives your website meaning. You may have the capabilities to create a flawless and visually appealing website, but it's your content that will pull your users in and keep them there.
Developing High-Quality Website Content
When you’re in the process of developing high-quality content, you have to be sure that your content is working in tandem with all the other aspects of website development. This makes your website cohesive and easy for your users to understand. They’ll know what products or services you offer, and the engaging elements on your website will push them to go all-in on your call to action.
This process will entail working closely with your graphic designers and web developers to not only determine the aesthetic of your website but also ensure the navigation and layout are intuitive. This brings us back to understanding what the point of your content is - what do you want your target audience to do once they’re on your site? Having an instinctual design and UX on your website will make that clear to them from the minute they land on a webpage.
Creating high-quality content also includes the small details that can make your website stand out to your users, as well as in organic search. Crafting longer content that’s focused on your website’s main topics and highlights your keywords, will pull your audience in and bump you higher in search results. Doing this makes sure that there's a personality and creative element to your content, while also ensuring it's optimized for search. This is a balancing act that, if done correctly, can greatly enhance your website.
The Website Content Creation Process
If you’re still wondering where to begin when creating content for your website, we’ve outlined the main steps you should take along the way:
- Determine the sitemap, navigation, and pages
- Collaborate with your designer regarding the layout, design, and UX
- Keyword research
- Search engine optimization (SEO)
- Writing the content
- Enhancing the content with visual elements
How Web Content and Design Work Together
While you work to build your website, you may notice that design and content are interrelated processes. Many times both of these phases are done simultaneously and are dependent on each other. Just like how a website that looks flawless won’t have any substance without strong and compelling content, focusing only on content can leave your users with much to be desired without any design.
If you wait long after the beginning stages of the website development process to develop ideas for your website’s content, there's a chance you’ll produce a low-quality website. Having no firm direction for your website’s content puts your design at risk, making it more likely that you’ll implement unnecessary features or have a design that appears disjointed. On the flip side, a bad design with good content will also produce a subpar website. Without an intuitive and attractive design, your website will have a bare-bones look and feel, drawing users away regardless of the quality of your content.
Hopefully, by now you’ve understood the importance of design and content working together.
Making a Website Both Beautiful and Valuable For a Strong SEO Strategy
Have you ever gone to a website, to buy something or to investigate an article that came up in your search results, and felt that satisfaction of getting exactly what you were looking for? Have you ever clicked on a URL and were astonished by the visual appeal and ease of a website? That’s a great feeling, isn’t it? You m,ay be surpised to know that it didn’t just happen by chance.
That satisfying feeling happens when both design and SEO are executed perfectly. When these two elements of a website come together, they blend into an impactful user experience. The design can bring beauty to a website that wows a user and helps them intuitively navigate it, while the SEO is what gets them to what they want.
Having a beautiful website that isn’t optimized is basically like putting in all that hard design work for nothing. Without SEO, many users within your target audience won't be able to find your website in the first place. Making sure you’re using SEO best practices for on-page content will bring your content right in front of the eyes of those who are searching for it.
How Website Content Is Integrated Into the Website Development Process
Now that we’ve gone over the content process and how it relates to website design, it’s time to talk about how it guides the web development process as a whole. If you’re doing it the right way, your website should be structured around the content, the meat of the website.
Web developers oftentimes rely on a content management system (CMS) A CMS also provides intuitive “back-end” UX for the admins and managers of the website. (The back end of a website is part you don’t see, where data and information are stored and communicated on the “front-end” portion users interact with). Having a CMS will provide you with an easy way to create and publish new content as you grow, as well as ways to change the visual elements of your website. For example, removing or updating a call to action. A CMS is a great tool to have, especially for those looking to expand their website’s content alongside their business’ growth.
The more we come to understand the whole process of website development, the more we’ve understood this main point: content is crucial.
High-Quality Website Content From Epic Web Studios
Content is a crucial part of your website and no one understands the message you want to send better than you do. However, it’s challenging to create new copy, taglines, or blogs from a fresh perspective that can keep it enticing to your audience. At Epic Web Studios, we offer a variety of web content services by experts who can hone in on all the technical and creative aspects that come with content creation and web development.
Contact us today to learn more about getting quality content on your website. We’ll work with you step by step to write your content and dynamically articulate it on your website.