The Challenge

As a younger orthodontist with a relatively new practice, Dr. Christopher Callan came to Epic seeking to establish more widespread recognition in his local market. However, with scant website content and minimal presence on promotional channels such as social media, Callan Orthodontics was rarely presented as an option to those who would benefit from his services.

The Solution

Epic first conducted a thorough website audit, assessing its structure, usability, and quality and depth of information. The content team methodically rebuilt and expanded site content, leveraging Dr. Callan's feedback and firsthand experience for an authentic voice and tone throughout. 

Meanwhile, the digital marketing team employed Facebook Ads and later Google Ads in order to build awareness of Dr. Callan's services in Lawrenceville, NJ. Once the website began seeing more traffic, the Epic team turned their strategy to conversion rate optimization, improving the user flow and building a dedicated landing page to link from ads for more specific targeting.

Results

Overall local visibility has increased 4.6% since working with Epic, with an increase of 3.64% in average keyword position. In that time frame, daily user sessions have increased nearly tenfold.

 Client Testimonial