The Challenge for Erie Federal Credit Union

Erie Federal Credit Union approached the Epic Web Team to boost signups for its Checking Accounts and Dividend Plus Checking Options via 3 different short videos. 

The Solution 

To promote awareness around this specific service, a simple Google Display Ads setup was configured and the videos were placed in relevant spaces (e.g., Youtube, Local News Organizations, etc.) Epic's paid search expert closely monitored and managed the ads throughout their lifespan, making sure that: 

  1. The videos were skippable in stream with a focus on Cost Per View. 
  2. They were optimized to drive traffic and brand recognition throughout the Erie Area.

Results 

Erie Federal Credit Union's Google Ads campaigns saw a total of 172,092 views for an average of $0.02 per view, with 49.42% of users watching the advertisement all the way through. 

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