Challenges for Local Falcon

Although the first local SEO tool of its kind, Local Falcon faced a formidable foe — subscriber churn. Simply put, many of the users (especially those in SMB) had a limited grasp of its vast applications in competitor research, sales prospecting, local SEO analysis and strategy, and more. Many folks would sign up for a trial, run a scan for their primary location, look at the pretty ranking numbers superimposed over the map scan area, and call it a day shortly thereafter. 

As major players in the SEO SaaS industry began to enter the fold with similar tools, it was imperative for Local Falcon to step up its game in customer education, brand perception, and user engagement.

Solutions

As proponents of (and contributors to) Local Falcon from the beginning, David Hunter and Shaun Rajewski were eager to fully acquire the property in the summer of 2022 and elevate it in every aspect. Epic's lead engineer and close collaborators have continuously added to and refined Local Falcon's features since then, with a particular focus in implementing artificial intelligence (to translate scan data into actionable insights anybody can understand), automations, and integrations.

Meanwhile, the content, development,and design teams rebuilt the homepage from scratch to emphasize the urgency of AI, local search and position Local Falcon as the premier solution. The content team also significantly expanded core site content to cover Local Falcon's robust set of features, report types, and use cases. To make the wealth of the information on the site more engaging, Epic applied its UX expertise to enhance the readability and presentation of blogs, FAQs, and Knowledge Base articles.

Results

As a result of our collaborative efforts, churn was cut by over 15% in just the first year of operations, while the passionate user base continues to grow every day.