Why Local SEO Matters

Local SEO is all about making sure your business shows up when people nearby are searching for what you offer. It helps you stand out in local search results, so potential customers in your area can easily find you.

Today’s users are everywhere, all the time — actively seeking businesses just like yours. Perhaps even right around the corner. Perhaps even right now. 

Local SEO is about seizing the moment, bringing together a user’s top-of-mind needs and Google’s top-of-page solutions — and consequently, a new customer to your business.

Like a good matchmaker, Epic Web Studios helps ensure mutually interested search users and businesses find one another through our expert local SEO services.

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What’s Included in Local SEO

Google Business Profile (GBP) Optimization
Enhances visibility and credibility by directly providing essential business information directly in Google search results.
Local Rank Tracking, Reporting, and Analysis
Tracks your business's local search visibility, helping you understand and improve your online presence compared to competitors in your area.
On-Page Local SEO
Builds trust with search engines and users, improving your rankings and user experience (UX) through locally optimized web pages.

We Bring Our Clients to the Forefront in Local Search

Callan Orthodontics

Callan Orthodontics

Callan Orthodontics delivers modern, patient-oriented orthodontic care to children, teens, and adults in the Lawrenceville, NJ area.

  • Search Engine Optimization (SEO)
  • Google Ads Management
  • Website Content Strategy and Marketing
  • Digital Marketing Strategy
  • Social Media Marketing

Local SEO's Best Friend: Local Falcon

Local SEO is a game of nuances — and that's before we even get to your website. Accessible directly from search engine result pages, the information contained in your Google Business Profile (GBP) is the bedrock of your local search presence. It's Google's primary reference point when it comes to recommending the most relevant business to a user's search query:

  • One that is closest ("near me")
  • One that offers the exact services or products needed (business categories)
  • One that is legitimate (each lof the business's locations are verifiable through a definitive name, address, and phone number) 
  • One that is the "best" (number and quality of Google Reviews)

Mastering the Google Business Profile, aligning it with content on your website, and leveraging social proof through reviews is the ticket to the coveted Map Pack (the top 3 results pertaining to a local search query, packaged with a Google Map).

Boasting a bevy of innovative features, the Local Falcon rank tracking tool is Epic's best friend in helping our clients gain the edge in local search. With the aid of AI technology, it helps lay out a prioritized gameplan for optimizing your GBP and leapfrog your competitors in a specific region, city, or even neighborhood. 

Learn More

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From Local SEO Strategy to Success

At Epic Web, we know that Local SEO is the key to unlocking new doors for success.

We thoroughly audit your online presence, including your website, GBP, and local search rankings. This helps us identify strengths, weaknesses, and opportunities for improvement.

We verify and optimize your GBP, ensuring it’s complete with accurate business information as well as featured products or services. The goal? Better accessibility for local search users.

Consistency is key. We optimize your website’s content to align with your GBP, ensuring that your business name, address, and phone number (NAP) are consistent across all platforms. Our team of Local SEO experts will boost your presence with local keywords and high-quality content that resonates with your target audience.

We use advanced SEO metrics and tools such as Local Falcon to provide detailed insights into your business's local search rankings. Visualizing your local search performance shows us how often and where your GBP appears in search results, enabling data-driven improvements.

We continuously monitor your local search performance, manage your GBP, and update your website to keep up with changing algorithms. When you partner with us, your business remains both visible and competitive in local searches.

Local SEO FAQ

Why is Local SEO important?

Local SEO is important because, without it, your business might as well be invisible online! Nearly half of the nearly 9 billion Google searches have a local intent — that is, they contain the name of a place on a map or the phrase "near me." Every second, thousands of search users are actively researching and evaluating products, services, and experiences — either where they live or where they're going. You can't afford to not be in the mix!