As you know, when someone needs a plumber it is often an immediate need.
This is why a strong web presence on Google and elsewhere is so critical.
At Epic, we’ve got a very specific process that is a proven winner for our current Plumbing Clients.
Here is an outline of the strategic plan we would use for your company:
- Goal: More customers.
- Objective: At least a 3-to-1 return every month.
- Tactics: Website content, Local SEO, Google Ads, Facebook & Instagram Ads.
- Timeline: 90-day trial.
- Details: Read below
Setup (2 weeks):
- Discovery: Research, Key Stakeholder Interviews, Audience audit, Website audit, etc.
- Strategic Plan: Executive Summary, Competitor Analysis, SWOT, SEO report, and all the other good stuff that goes with a strategic plan.
- Content Calendar: Epic will create a 90-Day Content Calendar focused on everything from holidays and company events to email blasts and FB Ads.
- Set up and/or Clean up all platforms and tools: Call tracking, email marketing, social media accounts and more.
Every Month (for 90 Days):
- Ongoing Social Media: One post per social media platform, per week.
- Website Updates: One news entry/blog post to your website each month.
- Email Outreach: One targeted email per month (focused around the topic we added to your news/blog)
- Ongoing Search Engine Optimization: Implemented for all news/blog posts & review of top-level pages.
- Google Ads (formerly known as AdWords): Constantly running with a small budget to test.
- Facebook & Instagram Ads (yes, Instagram Ads work for your demographic): Rotating bi-weekly with a small budget to test.
- Monthly report & phone meeting: Quick call to review progress and get your feedback.
Google Ads
Email Marketing
Social Media Management
Facebook and Instagram Ads
SEO
ASAPmaps
Call Tracking
And more...
Ask one of our clients in PA, a Roto-Rooter Plumbing franchise. They will tell you about our results.
Here’s a snapshot of Roto Rooter's results:
- The first result on Google for the terms he is targeting.
- Over %plumbing-visits% visits to the website every month.
- The firm averages %plumbing-conversions% new conversions (targeted leads) every day.
Start Closing New Business Today
If you'd like to set up a 15-minute call, or a 30-minute meeting with Mike Thompson, his calendar is here:
If you'd like to email Mike directly: mthompson@epicwebstudios.com
If you'd like to call or text: 814-746-6987.
Finally, if you would like to fill out the form below we will get back with you immediately.
We're pumped to speak with you.
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