Website Content Strategy and Marketing

Not exactly! Copywriting — such as appears on your website's home page, subpages, and any landing pages — is just one form of content marketing. Good content marketing also encompasses (and embraces!) audiovisual elements like videos, sound clips, and infographics. Being multifaceted can increase engagement — and drive conversions — just as long as consistency in message and quality carries over between media.

Regular blog posts are not only a great way to showcase your expertise in your field or area of concentration, but also one of the prime avenues for boosting organic traffic. It provides both the opportunity to rank higher for more keywords and to build links, both internally (between the post and other pages) and externally (when it is shared on other blogs or social media). Beyond content marketing, blogs are a terrific example of relationship marketing, as you cultivate a community around your brand and products or services.

Put simply, organic search visibility is the byproduct of your website standing out from competitors on its own virtues. It's an investment made over time, and at the heart of it is useful, informative content that answers questions and fulfills needs. Search algorithms love websites that are not only on-topic (relevance), but also an authority on their topic (prominence).

Any content marketing strategy is predicated on three things: knowing who your audience is, determining what they want or need, and presenting yourself as a clear and viable solution. Therefore content marketing is intimately intertwined with analytics and SEO — who is visiting your website, how are they getting there, where they're going, and why are they staying or leaving? Keyword research and off-page SEO is the wind-up, user experience and on-page SEO is the follow-through.

No one knows your stuff better than you do. Content marketing is about helping you get the most out of it — by showcasing and celebrating why you do it better in a nuanced and persuasive fashion. Content marketing is a coordinated and collaborative process drawing from multiple disciplines — as analytical as it is creative. Epic Web Studios has all of that expertise in-house. Share your expertise with us and we'll formulate the best way to articulate it.