Search Engine Optimization Marketing

Search Engine Optimization, aka SEO, is the practice of improving the quality of content on a website in order to increase the quantity of traffic coming from organic search results. When it comes down to it all, SEO is about fully understanding what people are trying to find online so you can connect with them. SEO is important because search engines are what bring the most traffic to websites. An optimized website will help your company become more visible in search results organically.

There are many different types of search results that appear when a user searches for something in a search engine. Organic search results are not paid for and appear below the paid ads and Google Maps listings.

We determine the keywords to use on a website through keyword research. Keyword research allows understand what your audience wants to find by looking at average search volumes, user intent, and the types of content people like to see for different topics. It's important to ask the right questions when trying to decide on the right topics and set of keywords.

SEO is an ever-changing practice that needs to have detailed updates now and then, especially since search engines are getting smarter and digging deeper and deeper into websites and their content as well as getting better at understanding user experiences and intent. A long-term SEO strategy will allow you to find new ranking opportunities allowing you to reach more customers online. With a long term state-of-mind and an appreciation for the small important details, SEO can enhance your online presence incredibly.

You can definitely implement some basic SEO stuff yourself, but it could become very time-consuming depending on the complexity of your website, your willingness to learn, and the competitiveness of your industry. Working with SEO experts can save you a lot of time and money, as well as give you the ability to look at SEO from a more technical perspective than just the surface.