On Google, Visibility is Viability
Search engine optimization (SEO) is a combination of strategies used to signal value to search engines — in particular Google, which processes an astounding 8.5 billion search queries daily (that’s 5.9 million searches PER MINUTE!) and owns roughly 90 percent of the global search market.
The reward? You show up higher in search results, a gateway to more visitors, leads, and profits.
What Our Clients Have to Say
Epic provided both site development and Google Ads support. Their team held our hand every step of the way and was on time and on budget. Potential customers and potential employees are finding us for the first time.
SEO Services
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We Make a Difference for our SEO Clients
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Callan Orthodontics
Callan Orthodontics delivers modern, patient-oriented orthodontic care to children, teens, and adults in the Lawrenceville, NJ area.
- Search Engine Optimization (SEO)
- Google Ads Management
- Website Content Strategy and Marketing
- Digital Marketing Strategy
- Social Media Marketing
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Urick Ductile Solutions
Urick is a traditional ductile iron foundry servicing North America across several verticals. It is best known for supporting Ridge Tool and its RIDGID brand products.
- Website Development
- Website Design
- Search Engine Optimization (SEO)
- Google Ads Management
- Website Content Strategy and Marketing
- Digital Marketing Strategy
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How Ongoing SEO Keeps Your Business Growing
Find New Customer Opportunities
At the heart of SEO is keyword tracking and research — essentially, how are audiences finding you now, and how else could they be finding you? By building site content that mirrors real-world search patterns and trends, you can tailor an experience specific to your audience.
Exploit Competitor Weaknesses
Competitors are vying for the same search visibility that you are. But there are always angles, layers, and nuances to any search topic that can be explored with better phrasing, formatting, or structure. Competitive gap analysis helps get your site up to speed and, eventually, ahead.
Be Exactly Where
You Need to Be
Your online presence encompasses more than just your website — social media accounts, local business and industry directories, PPC ad campaigns and landing pages, and more can contribute to a larger digital footprint. There’s often more than one way to get in front of your audience — Epic helps you find the right ways for optimum ROI.
Performance Monitoring and Assurance
Poor site performance can undermine and sabotage even the most brilliant content. Redundant or missing metadata can prevent pages from being properly indexed by search engines. Technical SEO helps identify and address minor issues before they become major issues.
Search Engine Optimization FAQ
What is Search Engine Optimization (SEO) and why is it important? Search Engine Optimization, aka SEO, is the practice of improving the quality of content on a website in order to increase the quantity of traffic coming from organic search results. When it comes down to it all, SEO is about fully understanding what people are trying to find online so you can connect with them. SEO is important because search engines are what bring the most traffic to websites. An optimized website will help your company become more visible in search results organically.