Why Online Presence Matters for Your Brand
Web presence optimization is a simple premise — essentially, it’s maximizing visibility by establishing yourself anywhere and everywhere audiences are likely to come into contact or engage with your brand.
Your website and its ability to rank in search engines like Google is foundational to that, of course — but things like social media networks, citations in local and industry directories, and backlinks and mentions from high-authority websites can also register a huge impact.
Epic’s web presence consulting services identify missed opportunities to reach potential customers and lay a blueprint for bridging the gaps.
How to Build an Online Presence with Epic
What We Look at in Web Presence Audit
Google Business Profile
Your GBP is Google’s first reference point for key business information and offerings — its accuracy and completeness is critical to ranking highly in local search results.
Domains and Subdomains
The content of your website(s) — or lack thereof — can significantly hamper your ability to appear in search results for relevant queries, and thus generate traffic and leads.
Social Media Accounts
Social networks still provide legitimate opportunities to create brand visibility and interest. Thoughtful engagement in forums such as Reddit or Quora can even catapult your business into featured search results.
Industry and Local Directories
Online directories may not have the same cachet with internet users they once did, but maintaining consistent listings is still an important part of web presence management.
Frequently Asked Questions
Why isn't my website appearing in search engine results?
There are several reasons your website might not be ranking well in search engine results. Common factors include poor search engine optimization (SEO), lack of relevant or high-quality content, slow website loading times, non-mobile-friendly design, and insufficient backlinks from reputable sites. Additionally, if your website is new, it might take some time for search engines to index and rank it properly. Conducting an SEO audit can help identify specific issues and areas for improvement.
How important is SEO for improving my online visibility, and where should I start?
Should my business invest in social media to increase online visibility, and which platforms are best?
How can I ensure my website is user-friendly and encourages visitors to stay longer?
What role does content marketing play in being found online, and how can I create effective content?
