Featured Blog

Sep 18th, 2025

Edition 12: The Great Digital Pivot; AI Demands Action from Your Website

Google's AI shift just changed the game: it's no longer about search rankings, it's about task completion. With 58% of searches now focused on getting things done and 71% of users abandoning sites with even minor friction, your website needs to be AI-ready or risk losing customers to competitors. The surprising part? You don't need a complete rebuild to adapt.

Edition 12: The Great Digital Pivot; AI Demands Action from Your Website

Sep 18th, 2025

Sep 3rd, 2025

From One Star to Superstar: How Review Responses Change the Game

Reviews are more than stars and compliments; they're a critical part of your online visibility. How you respond to reviews matters as much as the review itself, shaping both customer perception and search performance.

Sep 3rd, 2025

From One Star to Superstar: How Review Responses Change the Game

Aug 20th, 2025

The Impact of AI on Keyword Research: A Complete Guide

Unlock AI-powered keyword research and discover how to future-proof your SEO with intent-driven, conversational strategies.

Aug 20th, 2025

The Impact of AI on Keyword Research: A Complete Guide

Unlock AI-powered keyword research and discover how to future-proof your SEO with intent-driven, conversational strategies.

Published Aug 4th, 2025

Clicks, Strategy & Spend - What Paid Ads Really Take to Work

Paid ads can drive great results, but not on their own. In this edition, we break down what ads can (and can't) do, how SEO and your digital foundation impact ad performance, and what kind of budget actually "moves the needle". Plus: a reality check on how platforms like Google are making pay-to-play the norm.

Published Jul 25th, 2025

Schema & Structured Data: The Secret Language That AI Systems Actually Understand

Exploring and applying structured data markup is a must if you want to achieve an edge over your competitors in AI search. Let's dive in!

Published Jul 23rd, 2025

Designing for Everyone - Accessibility Means Business

This edition of Epic Insights breaks down what accessibility really means, how it affects your search rankings (including AI tools), and what to do if you've received one of those vague ADA compliance letters. Inclusive design isn't just nice to have, it's good business.

Published Jul 15th, 2025

How to Optimize Content for AI Overviews: Zero-Click Strategies

Is your content AI-ready? Here's how to optimize content for AI overviews and reclaim your audience in a zero-click era.

Published Jun 28th, 2025

How to Do Generative Engine Optimization: An Action Plan for AI-First Search

Unlock AI-powered search success! Here's how to do Generative Engine Optimization and put your brand right where your audience is looking.

Published Jun 20th, 2025

Edition 8: GEO - Make the Generative Engine Algorithms Work for You

AI-powered search is changing how people find local businesses, and your content needs to be clear, structured, and genuinely helpful to stay visible. This edition breaks down how to optimize for AI-driven search tools like ChatGPT, what metrics actually matter now, and why even small site updates can make a big impact, especially if your website hasn't had a refresh in a while.